March 13, 2015: If you’re using viral techniques to build visibility you should avail yourself of the power of GIFs. GIFs have risen from the Internet underground to become the preferred method of spreading snarky humor and cute ideas throughout the Web. GIFs are also more prosaically useful in e-mail communications and certain kind of ads, using animation to make images stand out.

December 15, 2014: 2014 was a pretty damned funky year. Here is a list that made us go BWUH, WOW, or AIEEEE! So OH MY GERD! welcome to THINGS THAT BLEW OUR MIND in 2014. The entries appear in no particular order. Ello: I felt so COOL when I received six invites to this super-exclusive, still-in-beta social network.

March 13, 2015: If you’re using viral techniques to build visibility you should avail yourself of the power of GIFs. GIFs have risen from the Internet underground to become the preferred method of spreading snarky humor and cute ideas throughout the Web. GIFs are also more prosaically useful in e-mail communications and certain kind of ads, using animation to make images stand out.

December 15, 2014: 2014 was a pretty damned funky year. Here is a list that made us go BWUH, WOW, or AIEEEE! So OH MY GERD! welcome to THINGS THAT BLEW OUR MIND in 2014. The entries appear in no particular order. Ello: I felt so COOL when I received six invites to this super-exclusive, still-in-beta social network.

December 8, 2014: Dan Shure was one of the first people we spoke with when Didit launched its Expert Interviews last year. Shure, along with Eric Enge and Rand Fishkin, has been one of the most prescient observers of the current changes affecting SEO, so it was only natural we’d want to touch base to see what’s new as we roll into 2015.

March 4, 2015: Often eclipsed in discussions and the press, direct mail is still an essential pillar of marketing. And it isn’t going away; in fact direct mail spending is holding steady — at a projected $44.5 billion in the U.S. for 2014. The challenge for marketers is not which channel to use, but how to use multiple channels correctly and how to measure the interaction effects among them.

March 17, 2015: As the world’s clocks tick down to April 21, 2015 — the day of reckoning for site proprietors with under-performing mobile properties — I took the opportunity to reach out to Clayburn Griffin, SEO iconoclast and Reddit superstar. It’s been a while since we last talked to Clayburn, and we wanted his take on the “mobilegeddon” countdown.

March 29, 2015: Let’s face it: a lot of content out there on the web is dull, boring and humdrum. Such content will never motivate anyone to advance along a conversion funnel or be passed along on social media. “Boring” is a subjective judgment, of course. I happen to be personally bored by the upholstery industry, but I’m also aware that there are hundreds — perhaps even thousands of human beings out there who are passionate about springs, padding, webbing and slip covers.

April 22, 2015: Live streaming has been around in one form or another since the early 90s, going all the way back to providers such as ReaNnetworks, Apple TV and Roku. However, with the advent of the mobile phone revolution, users can more easily act as content creators and broadcasters. It’s imperative that marketers understand this space and decide if they need to be there.

So far, the convergence hasn’t been easy. PR pros argue that organic SERP dominance, while desirable, is a small component in the multi-channel battle for influence. SEOs decry the “old school” approach of many formerly analog-only PR agencies, declaring themselves better choices to carry out the job of building influence in an online-centric world.

June 10, 2015: The tactic of producing content is terrifying for the brands of today. Back in the old days, companies would simply need to buy TV ad time, hire an advertising agency to make some creative print ads and collateral, and then measure whether or not sales went up. Now, in the new age of integrated marketing, it’s no longer enough to create a winning ad or a clever jingle.

This article describes how captive pricing works in SaaS platform products.

A discussion of various strategies that SaaS startups used to acquire customers, based on revenue, product type and startup stage

Unpublished article that discusses revenue generation and the ARPU concept for SaaS platforms

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Whether or not you have a small list of 100 members or a massive one of thousands, it can be really tough to create a compelling subject line for email campaigns. Despite common myth among marketers, email marketing remains one of the most effective means