Surfacing objective data to share with customers generates better social media conversations. May 30, 2014: We’re constantly told we need to listen more to clients, customers, and prospects. But what do we do when these people aren’t talking? even worse — when they communicate in confusing and contradictory ways?

June 16, 2014: Vine’s demise was a big question back in 2013 when video first came to Instagram. Hence my article on Didit.com predicting Vine’s imminent annihilation. OK – I’m not a clairvoyant. Vine’s still around (the only thing that’s been annihilated are billions of hours of teenager’s TV watching time).

June 10, 2014: We’re told — again and again — that we need to grow our social media presences with more followers, more posts, and more links. But the truth is that having a large, unfocused network with too many friends and followers who aren’t going to engage (perhaps because they’re robots, not real people) is foolish — both from an algorithmic and a human perspective.

Weird content works. It’s relevant, different, and shareable. from Rage Comics through Nyan Cat and 4chan.org — is the undisputed home of the weird. Bizarre jokes, inside references, and pop culture mashups drive so much interest and traffic that brands often feel the need to get in on the act.

July 20, 2014: She’s a leading authority on Linkedin Groups who’s been listed on Forbes’ Top 20 Women in Social Media list for the past three years. Her site is at www.linkedintobusiness.com. She also founded the popular #tweetchat known as #linkedinchat (for more info, just search for #linkedinchat every Tuesday night at 7 PM EST on Twitter or Tweetchat.com.

We took LinkedIn’s new Publishing Platform for a test drive — here’s why you should too. Naturally, we were interested in evaluating this platform, because as a B2B firm we’re always interested in new and better ways to reach qualified prospects on LinkedIn and in other business-focused environments.

July 29, 2014: Google certification is an essential step for an agency as it matures. By attaining Google Partners Certification, both for its talent and for the organization as a whole, an agency shows a maturity and commitment that marks itself as a long term player in the world of paid search.

In this article, we show you how this applies, using IMDB.com’s mark up of the hit blockbuster Guardians of the Galaxy as an example. Schema is a term referring to set of categories used to semantically organize content. It’s part of an initiative by the major search engines, part of the HTML 5 protocol, and consists of a special series of tags called microdata.

September 4, 2014: Yandex and Baidu are the two leading non-US search engines. Together they account for 11% of all search engine traffic. Yandex is the leading search engine in the former Eastern Bloc, while Baidu is the number one search engine in China. Baidu accounts for 63% of all search traffic in China while Yandex accounts for 60% of all search traffic in Russia — two of the world’s fastest growing online markets.

August 25, 2014: A year ago, we published our first PPC (SEM) Q4 Checklist. As this year’s cool summer closes, we update the 10 critical items that you should check off your list as you get your PPC campaigns ready for the busy post-Labor Day shopping season. What’s different about 2014? With the stock market at a record high and home equity recovering, shoppers in the U.S. are feeling comparatively flush.

August 26, 2014: One of the best things about WordPress is the multiplicity of plugins available for this popular CMS. So we reached out to our friends at Reddit, as well as polling our own experts, to find the must-haves: Yoast SEO – The Yoast SEO plugin comes as part of the most standard one-click install packages provided by the larger hosting providers.

Recently, we’ve been talking a lot about Linkedin. It’s a terrific platform to publish blogs on, it’s great for lead generation, it’s even good for outreach and brand building. However, don’t take our word for it! Check out these quotes from professionals who grapple with client challenges every day, and see what they have to say.

Last week, I had the opportunity to interview Jen Groover. Her remarks on emotional intelligence got me thinking about the larger issue of how brands need to think about connecting with today’s totally connected, super-empowered customers. So here are some corollaries from her insights into the issue:

The latest installment of the Didit Teachcast series brings you Jen Groover, a serial entrepreneur, author, speaker, and media contributor. Jenn has worked with many major brands; in this interview, she discusses the role of emotional intelligence in business success. Jen defines Emotional Intelligence as “awareness of who you are, how you feel, and why you’re feeling that way.”.

September 15, 2014: He’s known for his dry, sardonic take on the SEO profession. Can SEO’s reputation be salvaged? Is it really a “profession” or just a vocation that’s somewhere between used car salesman and plumber? who can be found online at http://www.clayburngriffin.com and @clayburn on Twitter — has plenty to say on the matter.

September 10, 2014: Less than a week ago, Apple seemed to be on the ropes. Blindsided by the iCloud Nude Photo Celebrity Scandal and upstaged by Samsung’s Galaxy Note 4 release announcement, many questioned whether Apple remained relevant. But Apple’s star-studded event on September 9th, which revealed both an updated iPhone 6 line and the Apple Watch (AKA “iWatch”), showed the world that Cupertino is hardly finished as either a technology powerhouse or visionary taste maker.