There’s been a lot of talk about how traditional public relations can help boost your SEO. Moz has been conducting an extensive series on public relations articles for SEOs, and our friend Jen Groover speaks at length about the huge importance of why social media professionals must learn traditional public relations.

July 9, 2015: Good content is the heart of inbound marketing. But what’s “good” for any particular content consumer depends on where he/she in the so-called “buy funnel,” AKA “the buyer’s journey.”. Marketing automation vendor Hubspot defines this construct as the continuum through which an individual moves, passing through successive stages of awareness through consideration to an ultimate purchasing decision.

September 18, 2014 Google Pigeon is the unofficial nickname for the recent local search algorithm update that Google implemented in late Summer, 2014. What is it? Unlike Penguin and Panda, “Pigeon” is not an official term used by Google, but instead was coined by SearchEngineland.com. In the weeks following, SEOs and some webmasters noticed distinct drops in traffic.

Your essential guide to joining to Google Certified Partners program and becoming certified, as an agency or an individual, in various Google products such as Adwords, video or product listing ads,

When I interviewed Jen Groover for Didit back in 2014, and we had a long talk about branding, and understanding the emotions behind branding and relationships. In her talk about emotional intelligence, we discussed how important it was for a brand to understand its own story. In my opinion, brands that fail are brands that don’t understand their own stories.

The different kinds of Certification programs offered by Google.

Topics should be relevant to your stakeholders. Doing this is actually harder than it looks, because it involves making sure that your partners are on board and that the topic serves their interests as well as yours. An interesting topic should be one that will get conversation going among your partners, your followers, and your own team.

Here at Didit, we try to practice what we preach, and one thing we tell our social media clients is that it’s a wise practice to fully leverage internal resources when executing any social media effort. “Internal resources” includes both useful, helpful content and useful, helpful people – after all, who’s more likely to be fully engaged, passionate, responsive, and knowledgeable than a brand’s own employees?

The online marketing business uses a lot of complicated language that pummels meaning into confused uselessness. Verbal junk that would be laughed out of any ordinary business environment– say a plumbing repair shop — thrives and festers within our digital ivory towers. In the interest of clearing the galleys of this suffocating linguistic kudzu, here’s a of list phrases that causes our teeth to grate and our minds to needlessly reboot.

Black Friday has come and gone, but lame, ridiculous, synapse-clogging marketing phrases live on. As part of our regular effort to reign in out-of-control marketing verbiage, here is a follow-up to our wildly successful Top 10 Incredibly Lame Marketing Phrases. Like last time, all of the entries below were contributed by members of the Didit/HLD staff.

2013 is over, you’re recovering from the Eggnog, and have made resolutions to make extra visits to the gym in the New Year. and the search ecosystem reflecting it — is different in January. Consumers shift their behaviors, brands ratchet back spending, CPCs in B2C segments decline. A calmer competitive macro-environment means opportunity for those with leftover budget from Q3.

The World Wide Web has been likened to a vast library encompassing the world’s collected information. This analogy is imperfect, of course. And yet what librarians actually do – which is to catalog, index, and organize information in a way to meet the informational needs of human beings – bears a close parallel to what good SEOs do.

There’s been a lot of talk about retargeting lately. Back in July, Twitter announced that it will implement new ad retargeting options. Retargeting provides an inexpensive way for businesses that want to increase conversion rates and reach. But hold on – retargeting isn’t a panacea, and some businesses may find that their dollars are better spent on other advertising options.

As always, getting good talent is hard when running a digital media shop. According to recent research by the Online Marketing Institute, large organizations believe that 71% of all teams have large talent gaps compared to competing teams outside their organization. Also cited were difficulties with skill gaps in new hires, the difficulty in sorting out candidates from the mass of submitted resumes, and difficulties with training and retention.

Having an active blogging platform can distinguish your firm from the pack. Doing so can be especially valuable if: You are a thought leader in your field, and your opinions matter. A blog is where you can demonstrate your professional knowledge, share it with colleagues and customers, and contribute to the ongoing professional conversation that surrounds your field.

and Q2 — are in the air! You’ve digested your Black Friday and Cyber Monday stats, examined your keywords, and reviewed your site architecture. Now that you have a bit of breathing space, you can put some thought into your overall strategy. Performing a clean-up now will let you be prepared for the post summer onslaught.