In working with business owners, we at Daily News Digital Solutions often find it challenging to convey the value of content marketing. However, blogging on a regular schedule is a great way to establish your business as the leader in it’s vertical and locale. The role of blogging in lead generation is often overlooked.

In this age of mobile first, brand identity is becoming more and more important than ever. You only have a moment to capture a prospect’s attention when they scroll through their social media feed. This can represent variables things such as catch phrases (“That’s So Frosty”, currently used by Wendy’s Restaurants), hashtags, and so on.

In my experiences as a social media and digital account manager, I hear the constant refrain from business owners, “I don’t have time to create content.”. We know that your time is at a premium. Here are some helpful ideas to get a handle on content creation. Content marketing has never been “optional”.

Our offices are the places where we spend at least 8 hours a day, often times a lot more. Whether you have pods, desks or cubicles, it’s vitally important to have available a comfortable, productive space. If you’re moving your office, you have an opportunity to engage in a conversation about office design with both management and your staff.

We’re usually all about the leads here at Digital Solutions. Why on earth are we talking about GIFS? There are actually a few very good reasons to consider GIFS as part of your marketing strategy. Here are 6 takeaways about the hidden power of GIFS. As you can see from the gif above, your eyes are immediately drawn to the movement, shape and color of the GIF.

December 1, 2014: Tony Wright is CEO of WrightIMC, a Texas-based agency. He’s an experienced PR veteran who led the crisis response team for American Airlines in the wake of the 9/11 attacks, and is a digital native who’s been both witness to and participant in the digital revolution that’s shaken up journalism and PR in the past decade.

Snapchat is the social media platform to beat. Several times, Facebook has attempted to buy out the upstart social media platform. Known for its emphasis on the tween to 20s demographic, Snapchat seems to be a social media platform specifically designed for young people. According to the Brandmuscle blog, only 5% of marketers have warmed up to the platform so far.

Customer service engagement can be tricky. Back in the old days of PR and Marketing, we actually had time to get with our PR and marketing departments to craft responses to customer and stakeholder requests, as well as deal with issues and crises. Simply put, social media is the new customer service medium.

Here at Daily News Digital Solutions, we are champions of the brand promise. A brand’s promise is a lucid statement of value that can only be measured by a customer’s ultimate benefit and satisfaction. Consider Skittles’ brand promise: “Taste The Rainbow” as a phenomenal demonstration of its essence and underlying appeal.

Directly generating and qualifying leads is one of the toughest challenges that business owners face. While there’s also the brand promise and buyer personas to consider, the generation of qualified, actionable leads is one of the essential business tasks. Exposure, brand building and lead generation are all part of customer acquisition, and care must be paid towards the customer journey.

Many business owners consider Instagram a tool for brand building and social engagement. Indeed, in its role as the main competitor to Snapchat, Instagram has a reputation of being light, fun and stunningly visual. Instagram sales is something usually not considered by sales teams. Some business owners who are looking for new avenues to acquire customers might scoff at the idea of using Instagram.

When most people think of Facebook, they think of a social media platform that is for reaching out to relatives, getting news, sharing memes, or otherwise interacting with friends and loved ones online. Facebook is also seen by many as the sole preserve of large brands who mount multimillion dollar brand campaigns that reach tens of thousands of readers with huge budgets.

Small business owners often find themselves bewildered by the host of social media platforms that are available. How do all of these work? What does everyone using a phone mean for my business? Can I get access to new customers? Do I need to hire a consultant or an agency? Here are 6 Twitter small business for engagement and growth.

Whether or not you have a small list of 100 members or a massive one of thousands, it can be really tough to create a compelling subject line for email campaigns. Despite common myth among marketers, email marketing remains one of the most effective means of reaching customers and maintain loyalty and relationships.

We see a lot of unique doors here at NJ Door Works. Doors for both businesses and homes can express the unique character of their occupants. Contrary to popular belief, a well-designed door mural can actually increase foot traffic and increase interest, especially for businesses. Here’s a brief showcase of several different garage door murals.

Here at LPS Installers, we get a lot of questions about trends in office design. One we get calls about frequently is the Open Plan Design concept. Here are a few words about how you can use Open Plan concepts to create a better, healthier and productive office space for you and your team: Open plan design is a methodology used in interior design and architecture that makes use of large open spaces that fulfill multiple uses.